Retailers Need To Step Up Their CX Game To Survive

From rural strip malls across the country to Fifth Avenue, it has been a disastrous time for retail in the US. J.C. Penney, Sears, Payless, Gap, H.H Gregg, Gymboree, Bebe, RadioShack (and many more) each announced 100+ store closures in 2017. 2018 appears to be even worse with mall vacancies hitting a six-year high and more than 12,000 stores expected to close. The current retail apocalypse is even more astounding when you consider the current […]

Are CDPs the Holy Grail of Modern Marketing?

A Customer Data Platforms (CDP) Drives Personalization and Enhances the Customer Experience. Wouldn’t it be great if you could … Send a customer, who has not purchased from you in 10 days, and is close to one of your restaurants, a push notification and invite them to stop in? Suppress any digital advertising displayed to your existing customers in order to focus on new acquisitions? Offer free shipping to a customer if they abandon their […]